SaaS founder turned AI governance professional.

BSI Training Academy

AI Management Practitioner

Formal specialisation in AI governance and international standards through BSI's AI Management Practitioner qualification.

• ISO/IEC 42001:2023 — Requirements
• ISO/IEC 42001:2023 — Controls Implementation
• ISO 42005 — AI System Impact Assessment
• ISO/IEC 23894 — AI Risk Management
• ISO/IEC 22989:2023 — AI Concepts & Terminology

Quuu

Co-Founder & Head of Customer Experience & Product

Co-founded and grew a SaaS content marketing platform serving thousands of businesses globally. Led customer experience, product strategy and commercial development — and co-led the pivot into an AI-enabled content creation service.

• Personalised onboarding retained 75% more customers beyond month three
• Customer lifetime value grew to more than two years on average
• Support systems cut recurring queries by 33% with no extra headcount
• Worked daily with developers across the full product lifecycle

BlogJoy

Founder (Senior CSM)

Worked as the primary Customer Success Manager for BlogJoy (now under Supawrite.com), a SaaS-enabled SEO content service spun out of Quuu. Owned customer relationships end-to-end, from onboarding and strategy alignment through to ongoing delivery, performance review, and retention. Acted as the main point of contact for clients, ensuring expectations were clear, results were understood, and the service evolved in line with customer needs.

• Led customer onboarding and ongoing account management for SEO-focused clients, ensuring clear goals, success criteria, and timelines were established early
• Worked closely with customers to define and execute SEO blogging strategies aligned with their business objectives
• Regularly reviewed performance, explained results in plain language, and adjusted strategy to improve outcomes and retention
• Acted as the voice of the customer internally, feeding recurring feedback and objections into service improvements
• Managed client communication, expectations, and renewals, helping maintain long-term relationships

MagicBlog

Co-Founder

Co-founded and launched an early AI-powered blogging SaaS, owning prompt design and the content-generation workflow. Attracted paying customers shortly after launch and completed a private sale within three months.

Infinite Visions

Co-Founder & Brand Strategist

I ran Infinite Visions for just over a year together. It was a creative agency specialising in branding. We won a regional startup award and worked with clients from all over the world on various fascinating and fun projects. Despite our love for brand strategy, we decided to put Infinite Visions on hold when my business partner and I received investment for Quuu.co - an exciting tech startup that we had been working on in our spare time.

Prysm Group — Accountex & Legalex

Marketing Lead

I was the Marketing Lead for the highly successful Accountex (http://accountex.co.uk) and Legalex (http://legalex.co.uk) exhibitions. Accountex is the world's largest accountancy exhibition and conference and Legalex is Europe's largest legal show dedicated to the business behind law. I oversaw 3 Marketing Managers, as well as collaborated closely with dev & design to bring together our show guides and digital infrastructure. As a team we substantially grew the attendance of the 2014 and 2015 events year-on-year, with delegate attendance increasing by over 20%.

TCA Global

Operations & Marketing Director

This role combined project management, operations, logistics and marketing skills, across 3 languages (English, Spanish and Portuguese). This involved the management of 2 EU-funded contracts in the Mercosur region, aimed at the harmonisation of standards, technical regulations and conformity assessment methods.

PokerFacePR

Founder

After university, I completed a Public Affairs internship with Grayling (part of WPP Group) before launching PokerFacePR, a digital public relations agency for professional poker players. Entirely self-taught, I grew the business to become the second-largest agency in its niche, representing two World Champions alongside a number of prominent online personalities and professional players. I subsequently sold the company to one of my Swiss clients. This experience gave me an early grounding in business development, client relationships and building a service from the ground up.

Cardiff University

BA Italian & Spanish, ab initio